Trending toys
Trending Christmas Toys for 2026
Updated October 30, 2026
Every year a few toys take over kids' wish lists. For Christmas 2026, consider character toys, collecting, building and screen-free audio. These are ideas to explore, not a verified bestseller ranking.
Ideas worth a look
- KPop Demon Hunters toys — Dolls and music toys from the hit movie. Search on Amazon ↗
- Pokémon toys — Plush, figures and cards. Search on Amazon ↗
- Bluey playsets — For preschoolers who enjoy Bluey and pretend play. Search on Amazon ↗
- LEGO Smart Play and Star Wars sets — Big builds for the season. Search on Amazon ↗
- Care Bears collectibles — Plush toys for children who enjoy collecting familiar characters. Search on Amazon ↗
What to think about
- Popular toys can sell out or go up in price. Buy early, and compare sellers.
- Be careful with third-party sellers when a toy is scarce.
- A trending toy is a great 'one big gift'; add a timeless toy too.
Make the list easy for everyone
Once you have a few ideas, help your child write a free letter to Santa with Pip, then share a private wish list so grandparents and Helpers can coordinate without doubling up.
Prices, stock and age ratings change often. Check each product's listing and age label before buying.
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Found the perfect gift?
Add it to your child's free letter to Santa, then share a private list so grandparents and family can quietly claim gifts.
Start a free letter