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Trending toys

Trending Christmas Toys for 2026

Updated October 30, 2026

Every year a few toys take over kids' wish lists. For Christmas 2026, consider character toys, collecting, building and screen-free audio. These are ideas to explore, not a verified bestseller ranking.

Ideas worth a look

What to think about

  • Popular toys can sell out or go up in price. Buy early, and compare sellers.
  • Be careful with third-party sellers when a toy is scarce.
  • A trending toy is a great 'one big gift'; add a timeless toy too.

Make the list easy for everyone

Once you have a few ideas, help your child write a free letter to Santa with Pip, then share a private wish list so grandparents and Helpers can coordinate without doubling up.

Prices, stock and age ratings change often. Check each product's listing and age label before buying.

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Found the perfect gift?

Add it to your child's free letter to Santa, then share a private list so grandparents and family can quietly claim gifts.

Start a free letter